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Geelong Fashion Fortnight is more than a date on the calendar; it’s a celebration of the creative heartbeat of our city. This year, at 162 Pakington Street, we explored a question we’ve been asking since our original shop opened in North Geelong in 1956: “What happens when you treat a premium suit like a canvas?”
The result was From Brushstroke to Bespoke, an evening where the boundary between fine art and custom tailoring completely disappeared.
Bespoke Tailoring: The Evolution of a Masterpiece
The evening centered on a singular, ambitious collaboration. We took the raw, vibrant energy of Indigenous artwork and translated it into the structured world of bespoke tailoring in Geelong. It wasn’t just about printing a pattern on fabric; it was about honoring the story within the brushstrokes and finding a way to make that story wearable.
Whether you’ve been visiting Mr Brown’s Menswear since 1956 or you’ve recently discovered our Pakington Street home, you know that for us, a suit is never “just” a suit. It is an investment in self-respect and a nod to heritage. Seeing this artistic evolution come to life was a reminder that even after 70 years, the craft of tailoring still has new stories to tell.
Watch the Film: Geelong’s Creative Capabilities
For those who couldn’t join us for a glass of wine and a chat with the makers, we captured the energy of the room and the intricate details of the garment on film.
In this short feature, you’ll see the city of Geelong coming together to celebrate not just a local business, but the incredible design and manufacturing capabilities we have right here in our own backyard.
Visit the Gallery: Custom Suits on Pakington Street
One of the most rewarding parts of the night wasn’t just the unveiling of the suit; it was the conversation. Hearing from local leaders and long-time customers about the passion behind this project reminded us why we remain committed to service-led retail. As we look toward our 70th Anniversary in 2026, these moments of community connection are what we value most. We aren’t just selling premium menswear; we are custodians of a Geelong tradition that started seven decades ago.
While the event has concluded, the masterpiece remains. The bespoke suit from the “Brushstroke to Bespoke” collaboration is currently on display at our Pakington Street store. We invite you to stop by, grab a coffee, and see the detail of the craftsmanship up close. It’s a testament to where we’ve come from, and a glimpse into where we are going.
Planning your next custom piece?
Our doors at 162 Pakington Street are always open for those who value a fit perfected by 70 years of history. Book a Consultation with us today!
